“Cookie Cutter Authors?” You ask. What on earth do you mean by that? Well, let me try to explain. I will admit first off, that my first two books didn’t quite measure up to NYTBS list material. As a matter of fact, there probably aren’t many of us authors whose first books will make that highly coveted list. That doesn’t mean we give up of course. We simply learn from those experiences and become better writers. If yours haven’t done well either, don’t feel bad. Hey, we cut our “writers’ teeth” on those first books, and if we had never written them in the first place, we might never have come to be writers. We have to crawl before we can walk, right? That said, even though we may come from small beginnings, I have now been in this business long enough to know a few things. So, grab some coffee, sit down, and let’s talk about this.
I have well learned, at least at this point, that there are certain expectations for each genre that readers expect to see. (By the way, for any of you fellow authors still struggling to pin down a genre for your book, or just needing a brush up on the whole genre thing, check this handy Book Genre Finder site out.) Put a book in a wrong genre that’s not the right fit for it, and it will likely result in negative reviews. Thus, my coining the term “Cookie Cutter Authors”, if someone hasn’t already beat me to it. Hey, we can do that, we’re writers. 😉 Too often, this has caused increased pressure on us as authors to put out what our readers want to read. But more and more lately, I am seeing articles and posts with comments from readers saying they have begun to tire of what seems like the same story repeated in numerous books within a given genre, and the same, typical, even stereotyped characters, only the names, places, and scenes have changed. While many readers may continue to expect books they read to fit into those expectations, there are also a good number of them out there who have become bored with the same old scenarios repeated in books by authors trying to fit the old cookie cutter molds. It’s time for us to break the molds of pleasing the world, and write to please Him.
So, what’s my point, you ask? My point is this: There are too many Christian authors these days who have failed to “stand out” as Christ called us to do, for fear of “offending” their readers, and losing sales. They fall for the deception of writing what readers expect, to the point of settling for compromising, even sacrificing what our Lord expects of us as the writers He has called us to be. They have chosen to “blend in” rather than stand out for Him. I am at the point, I can no longer settle for just being one of these cookie cutter authors, just spitting out generic stories that “fit” into what the world wants to read. As a Christian author, I must answer the call to stand out and make a difference, to write that one unique story that’s not a “cookie cutter” copy of 800 others, but one that might just inspire its readers to change their lives for the better. We as Christian authors will not do that by “blending in”. There will never be a time that the money, riches, and fame this world has to offer will be worth more to me than what my precious Savior has called me to write.
A Choice to Make: Pleasing the World or Reaching Readers for Christ
So, for most of us who are Christian writers, it looks like we’ve come to a “fork in the road”. Every one of us has a choice to make. I know that for those of us who choose to represent the King, Jesus, our Lord and Savior, in our writing, it will likely mean that we may never see our books rise to popularity by the world’s standards. But then, I am no longer writing to please the world, but my Lord. If even one of my books somehow touches someone’s heart and inspires them to change their life for the better, maybe even accept Him as Lord and Savior, then it will all have been well worth it.
Up until now, I have mainly worked on fiction, and, until now, like many other authors, I had aspirations of making that “NEW YORK TIMES BESTSELLING AUTHOR” list. That is, until God began to continually lead me to Philippians, chapter 2, verses 3-4, which says (NKJV): “Let nothing be done through selfish ambition or conceit, but in lowliness of mind let each esteem others better than himself. Let each of you look out not only for his own interests, but also for the interests of others.” The more that began to sink in, the more I have come to realize, through the intense spiritual awakening that has followed, that it is no longer important for me to make that “list”. I no longer subscribe to the covetous, selfish ambitions of worldly fame and recognition, or even the desire to maybe see my books made into movies. Coveting all those things more than the work God wants to do through my writing, and the people He wants to reach through my work falls under something the word of God explicitly warns us against: idolatry. Am I saying that’s a bad thing (Making the NYTBS List)? No, of course not! And if I ever do make it, wonderful! And if you are an author or know one with at least one book on that list, let me be the first to congratulate you, or even the 59th person to do so. Please understand here, that I am not saying that in itself is a bad thing. Not at all. I am just saying that I will no longer covet this above the difference God has called me to make and the plan and purpose that He has for me with the books He has given me to write (see Colossians 3:2 and 2 Corinthians 4:18).
God has really begun to drive this important truth home to me more than ever before. He recently spoke to me and said, “ANYTHING you put before ME becomes an idol!” He also warned us that idolaters will not inherit the Kingdom of Heaven (see 1 Corinthians 6:9-11 and 1 Timothy 6:10-12). For too long, we have put on the “masks” of tolerance, political correctness, etc, and chosen to “blend in” to society, rather than stand out for Christ. I will no longer blend in, but I choose to stand out for Him, and help people see that what He has done for me, He will do for them. I choose to believe He is faithful and is a rewarder of them that diligently seek Him (see Hebrews 11:6), and my work from this point onward will reflect that.
Oh sure, it would be easy to tailor my stories around “what the world wants to see”, and what will guarantee me a spot on that coveted list, but when I think of the price tag that is attached to that deceptive “selfish ambition”, no thank you! What my Lord and Savior did for me on Calvary is deserving of no less than my all for Him, and the complete surrender of those things I once considered important, for His will for me instead, and the lives He wants to touch through me. In Philippians 3:7-8, Paul says, “ But what things were gain to me, these I have counted loss for Christ. Yet indeed I also count all things loss for the excellence of the knowledge of Christ Jesus my Lord, for whom I have suffered the loss of all things, and count them as rubbish, that I may gain Christ.” His will, and what He wants to do through it all, and my testimony reaching more readers through my work for Him is much more important now than the selfish ambition I held on to in the past. All of that other stuff is no longer important.
Mark 8:36 says, “For what shall it profit a man, if he shall gain the whole world, and lose his own soul?” Indeed, the lure of worldly fame and recognition is the greatest illusion ever perpetrated on humanity by the deceiver we all know as the devil. Even my fiction work is now undergoing a huge “face lift”, as I re-evaluate my projects and seriously seek Him to show me how to write works that line up with the message He wants me to project to my readers. I will still, of course, do all I can to maintain the professional standards expected of any of us as writers, but at the same time, I will not compromise to the world’s standards (see 1 Corinthians 10:21 and Matthew 6:24). I want to be that one that’s different from the others.
God’s Version of Success: Choosing the Hidden Rewards of Writing for Christ
I know that conflict and tension have to be there in order for readers to appreciate the big, powerful, “Wow-I-didn’t-see-that-one-coming” conclusion when it ends. But we as Christian writers can do this without sacrificing our God-given purpose and perspective. There may even be “pre-Christian” characters in my stories, or characters representing the hurting, lonely, and struggling. My soon coming book, “LOGAN – Chain of Grace”, is a good example of this. I feel that most readers will be able to identify with at least one of the characters, especially once they see how their lives are transformed by what happens in the story. Thus, it is my goal that as a result, readers will see how their own lives can be transformed if they are willing to surrender their all to Christ. (It is mainly for this reason that a couple of my current fiction works in progress have been delayed, but they are coming soon, promise!) But if we continue to settle for being “cookie cutter” authors, just writing the same tired old scenarios others have written, we may never see others’ lives touched like this. It is only in breaking free from the “fit-in-to-what-everyone-else-is-doing” mold that we will ever reach this hidden pinnacle of success in God’s eyes, as He sees it. He has gifted each of us with unique talents and insights, and we will never see these gifts come to fruition as long as we are busy trying to please the world instead of Him. But if we are willing to break free of that limited thinking and rise to His definition of “success”, who knows, we might just pen that best seller anyway. After all, you may never know the lives He wants to touch through you until you hand Him the quill, the pen, or these days, the keyboard/typewriter, and let Him write through you…
So, why don’t we stop being so afraid of losing sales, or missing out on the “big ticket”, or offending someone, and start being more concerned with reaching the world with the special, unique, encouraging, faith-building, life-renewing message that He has chosen you, out of all the other writers in the world, to write. Pray and ask Him to show you the bigger picture of what He has for you, and He will. And throw out the old cookie cutter image of yourself, break the mold, and get out there and get your message into the hands of the readers the Great Author Himself has already chosen for you to reach…
...That, you see, is how it works when you write for the King!
Besides, He makes BIGGER “cookies”… and no two are the same. We are all unique, just as He meant it to be. Now, wouldn’t it be a shame if you let the world miss out on that?
I live in North Carolina where I enjoy working on my books as well as singing and song writing. I came by my writing honestly, inspired by my mother, who was my first "teacher". I write powerful, emotionally moving stories that take the reader on a journey, and leave you inspired to dream and believe in the impossible. To me, writing is like "painting a picture" on the canvas of the reader's mind. I am also working on more ministerial, encouraging type books, and more are definitely coming soon, under the imprint we started, Rivers of Grace Books. When I'm not writing, I also enjoy spending time with my grandsons and my family, being active with my church family, and cherishing the memories of my late husband as I pray for God's will and what He has in store for me next. In the meantime, I will continue in the Lord's work, writing books that comfort, touch, inspire, challenge, and heal hearts and working to preserve my husband's legacy, watering the seeds he left planted in the garden of our life together. Be sure to check back for new releases coming soon. Thank you for visiting my page!
View all posts by Flossie Stewart, Author
Flossie Stewart, Christian Author & Speaker 